Magento Custom Development Checklist: What is that your developer must have?

Augmenting User Experience Through Effective Magento Development

Magento poses as one of the most interactive and user centric eCommerce mediums available out there. It takes a lot of efforts to develop a Magento store in tandem to the user specifications. An effective experience on the online space can create good customer base and enhance customer loyalty as well. A wrong one on the other had can damage the online viability of the Magento web-store altogether.

For small e-merchants specially, the need for augmented user experience is more prominent. Having a clear objective for the site development is a must in this regard. One can literally make use of some development checklists to make sure that the on-site experience of the consumers is suited to the merchant’s needs.

Magento Custom Development - Site Experience Checklist

Basics like creating an effective interface is a must for any eCommerce verticals. Providing the customers with revamped means of interacting with the site gives the consumers a refreshing experience. The basic parameters that one should incorporate in their development cycle are:

Conducting mock transactions: This is effectively for testing the efficiency of the whole online transaction process. This way, one can rid the web-stores from any performance glitches effectively.

Augmenting Navigation: Navigation controls are primary to the whole user experience of a site. Testing the essential links and checking whether they are working properly is a key performance check for developers. Creating a layered and more robust navigational pattern is a must in this regard. Following a breadcrumb structure helps the consumers to find their specific products with ease.

Consistency of Color Scheme: Though the developers don’t really engage in designing aspect, yet keeping a uniform consistency in the color schemes and brand identity materials are a must. Development of customer communication verticals should also follow the same parameter.

Promotion Positioning: Magento eCommerce gives the merchants the ability to provide promotional offers. It is important to position the promotions in ways which are visually engaging and easy to comprehend.

Running SEO Maintenance: SEO forms an integral part of the online promotion of Magento store. Optimizing the keywords, meta-tags/ descriptions and page titles are effective in garnering organic traffic.

Streamlining Checkouts: A common understanding goes that the fewer steps there are in the checkout, the easier it is for the consumers. Developers can enable one-page checkouts or take help of third party extensions like PayPal Express Checkouts.

Apart from these effective techniques one can also take into purview consumer friendly features like easy/optional registration, social plugins and more for optimizing the user experience of Magento webstore.